|Diabetes UK Measure Up Campaign
||[Jan. 16th, 2007|02:10 pm]
basildon and essex area diabetics
Diabetes UK Measure Up Campaign
Am I the only one who hadn't heard a single thing about this campaign? Apparently it was launched on the 12th of September 2006!
Measure Up was launched as an awareness campaign in the UK by Diabetes UK with an educational grant from sanofi-aventis. The campaign aimed to raise awareness of diabetes by highlighting the link between a person’s waist measurement and the risk of diabetes.
(The posters display a man and woman, who both hold a tape measure round their waists. The mans tape reads 37 inches and the woman's tape measure declares 31-32 inches [needless to say that I'm about 31 inches])
Apparently advertisements were displayed in bus shelters, train stations and in national newspapers! I didn't see any posters. Did you see any posters? What do you think of the posters? Did you see or participate in the Diabetes UK Roadshow? (The Roadshow was held at Bristol, Newport, Reading, Derby, Croydon, Glasgow, Liverpool and York from 1 September to 28 October.)
Also at the Diabetes UK website is the news that the Measure Up campaign increased awareness of the health risk of a large waist and has made people take action. Did you take action? The article further claims that
an estimated 150,000 people in the UK went to see their GP because their waist size may put them at risk of diabetes
To read more about this campaign and to find out if you may be at risk of developing diabetes, please see Measure Up: Are you at risk
What are your opinions of this campaign? Please share them here and start a debate :-)
PS And if anyone visits the Diabetes UK website more often than me, feel free to post relevant news at this site. We can make a feature out of it :-)